The best videos are those that compliment the song. Literal videos lack creativity. My favorite kinds are those that contain moving pictures that are a reflection of the mind-blowing beats of a song- be it color, movement, the panning of a camera, or scenery. I am currently obsessed with John Lee's video for Bear in Heaven's "the reflection of you." So much that I set it at 1080p and waited several minutes to view it in the best quality. And all is better with extra-bass over-the-ear headphones.